The company says it plans to donate a total of $500,000 to these causes this year alone. These nonprofits include Athlete Ally, Campus Pride, The GenderCool Project, Latino Equality Alliance, The Lesbian, Gay, Bisexual & Transgender Community Center, Queer Art, You Can Play, and many more local and national orgs that focus on "advocacy in sports, creating safe spaces, and elevating the history of the community," according to Nike. Most importantly, we can't forget that while there's definitely a marketing gain for Nike with its BeTrue gear, its 2020 collection will benefit more than 20 organizations that help the LGBTQIA+ movement. Nike could've easily messed up the BeTrue AF1 by trying to do too much to it, but the brand managed to give its classic silhouette a clean look that will appeal to both Air Force 1 purists and newcomers who will want it just for the LGBTQIA+ touches. The pair is comfortable enough to wear all day, thanks to its Air cushioning tech, though you'll need to try your best to keep them as crispy as possible since they're mostly white.
NIKE SWISH LGBT PLUS
The insoles also play on this aesthetic: orange on the left shoe, purple on the right, and they both have a large "BETRUE" graphic across.įamiliar feel, plus a great cause - If you've ever worn a pair of Air Force 1s, you'll feel right at home with these. Personally, what I love the most is the shiny swoosh, which also features serrated accents that give the BeTrue AF1 a delicate pop and the essence of an unfinished, raw design – similar to what Nike does with its hyped Off-White Jordan sneakers. And earlier this year, Nike launched the Equality initiative, 'in which Nike encourages. Put together, these details make the $120 sneaker feel premium - all without spoiling the simplicity of the Air Force 1. Since 2012, Nike has donated about 2.5 million to LGBTQ causes, the Betrue launch page explains. The ACLU has identified 482 bills introduced in state legislatures.
Additionally, you'll find a holographic Nike swoosh, Air logos that incorporate LGBTQIA+ accents throughout, a super soft tumbled leather, and decorative perforations that aren't typically found on the original Air Force 1 low. These controversies follow a slew of legislation and protests targeting the LGBTQ community in recent months. In its BeTrue edition, the AF1 is colorful yet subtle, featuring a 10-color, embroidered heel mark with the more inclusive LGBTQIA+ flag, including the expanded black and brown stripes that represent contributions from people of color to LGBTQ equality. Colors for days - A staple in sneaker culture, the Air Force 1 was a long-awaited addition to the Nike's Pride capsule, an initiative that began in 2012. Nike's Swoosh is probably the most recognizable logo in the world: the story - and the book ''Shoe Dog'' - narrates that it was designed by Portland student Carolyn Davidson for only 35 in 1971 and from that moment the logo combination - brand has become increasingly fortified.
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